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Aaron Marino, the Shark Tank Star and No. 1 Men’s Lifestyle Influencer

Valentine Kagwiria by Valentine Kagwiria
February 7, 2022
in Fashionistas
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Aaron Marino, a.k.a. “Alpha M”, is undoubtedly the most popular Men’s Lifestyle Influencer on the internet. Currently, he has more than 6 million YouTube subscribers who look forward to him for all the latest men’s fashion and grooming trends, as well as effective workout routines.

Since putting his first steps in the YouTube world in 2008, Marino has established himself as the owner of 4 businesses: Pete & Pedro hair care, Tiege Hanley skincare, Enemy sunglasses, and MENfluential Media. Besides being an established businessman, Aaron Marino has further proved his mettle as an ultimate Fitness and fashion star. All of this has directly influencer Aaron Marino net worth which has crossed millions.

Aaron Marino

Aaron Marino – Shark Tank Star

Marino appeared in the famous show – Shark Tank, twice. He first presented his Alpha M. consultancy, the men’s consulting firm, on “Shark Tank” in the form of DVDs in 2013, just as his You Tube fame was beginning to take shape. However, because a set of DVDs costs $300 per customer, each of the Sharks denied his offer and Aaron Marino’s shark tank journey ended.

Marino was then given $100,000 for a 10% ownership in his Company by Barbara Corcoran on his return to “Shark Tank” in 2016, pursuing a deal for Pete & Pedro. In all of this, Aaron Marino’s wife also gave her full support and cooperation.

After originally accepting it, he refused her offer, not wanting to lose control over the sponsorships he accepts on his YouTube channel. MENfluential Media, Marino’s firm, helps him decide which endorsements to seek. According to Terry Adelman, managing partner of this firm, the firm rejects 90 percent of sponsorship requests.

Aaron Marino net worth estimates reach $10 Million

Marino attributes his success to his importance on authenticity, which extends beyond beard maintenance and push-up variants. He has shed tears while revealing his bankruptcy, growing up with two violent stepfathers, overcoming low self-esteem as a youngster, and now his battles with the Covid-19 epidemic in his videos.

He stated, “Everything I do is about helping guys feel good about them. I am truthful. I allowed others to watch me cry. And I talk about subjects that others are hesitant to discuss since it may benefit others.”

Marino understands the anguish and misery that so many people are experiencing as he himself went through a similar situation a decade back.

aaron marino bodybuilding and fitness enthusiast

What is Aaron Marino Blog – alpham.com all about?

Aaron Marino (Alpha M), a male image consultant and men’s style guru, created IAmAlphaM (alpham.com) in 2006 to provide straightforward, common-sense guidance to assist normal guys improve their appearance, aesthetic, lifestyle, and most importantly, their conviction. And for the same thing, Marino has been featured in several publications and has made guest appearances on various local and national television and radio shows.

This entrepreneur has worked with hundreds of guys from all over the world for almost 15 years, assisting them with a sense of fashion, appearance, clothing, and even dating through this men’s image consulting firm.

His popularity has grown not just as a result of his viral videos and advice, but also as a result of a range of stuff, including the now-retired lifestyle approach that was highlighted on ABC’s Shark Tank. Pete & Pedro, his men’s grooming brand, made a second visit on Shark Tank.

IAmAlphaM, a website providing simple common sense advice and catering to men’s life, style, and personal development zone, was developed to ice the style cake. IAmAlphaM is the authority on all things related to men’s fashion, grooming, and fitness. Over 2,500 unique image consulting movies and articles are available on the site.

men influencer and style icon

Bouncing Back from Bankruptcy

The bankruptcy of the youtuber was the outcome of a business that spilt over into personal life. Aaron and his business partner planned to open a group fitness center franchise. Since he was young, Aaron always dreamed of opening a fitness center. So for that, they secured loans from friends and colleagues and then used them as security at the bank.

As they made it through with their business plan, they owed roughly $400K – both owners individually secured the loan. Even though both the partners tried hard, the business model didn’t work out. Alpha was paying the employees using his credit cards when the company was being shut down, racking up a $500K debt.

Suit styles and fashion tips

Aaron Marino‘s life turned upside down the day the business was shut down.

Aaron Marino’s plan failed, and he had no backup plan. It was difficult during this period since he did not want to declare for bankruptcy. That said, he didn’t have any option either, apart from filing bankruptcy. His credit was deteriorating, and he was on the verge of becoming bankrupt.

He proceeded to consult an attorney, who utilised a formula to determine that Aaron Marino qualifies to be a bankruptcy candidate. Marino didn’t go any farther since he needed to find a method to repay everyone. He had no choice except to declare bankruptcy.

He put aside $1,200 to pay the lawyer, declaring bankruptcy. All collection calls halted the day he filed for the same. The heaviest burden had been removed off his shoulders. The sense of being debt-free was incredible. His bankruptcy was approved, and he began a new life.

Eventually, he planned on kickstarting an image consulting firm- Alpha M, to develop people’s lifestyle & fashion. He has 4 firms under his name that deal in various Men grooming and care products.

Aaron Marino – Wife and Family

Aaron Marino (Alpha M) comes from a low-income family. His father worked as a truck driver, and his mother got employed with a local private company. Unfortunately, Aaron’s parents divorced when he was just 8 years old. He went along with his mother after their divorce. After then, his mother had two more marriages.

He was in a relationship with his girlfriend Tracey Woodard for quite some time and eventually married her in 2007. Interestingly, Aaron Marino wife became a part of discussion for the first time in an interview in 2017. He stated that his wife is a quiet person who prefers to remain out of the limelight.

Moreover, he prefers to keep Tracey behind the lens all of the time, while being observant and appreciative of her choices. Although you can hear the voice of Aaron Marino wife in most of his YouTube videos now, she often remains behind the video camera.

aaron marino on shark tank

Aaron Marino – Height, Age, Biography, & Quick Facts

The fashion influencer was born in Georgia, United States on May 19th, 1976, and belongs to Caucasian ethnicity. Currently, Aaron Marino’s age is 45 years. He has a well-maintained muscular body that is ideal for modeling. As far as Aaron Marino’s height is concerned, he stands 5 ft 6 inches tall.

Aaron didn’t have a good time during his childhood as his parents got separated while him being just 8 years old. Given his parent’s separation, Aaron moved along with his mother. He even worked as a barber once to make his ends meet.

Later he married his long time girlfriend, Tracey Woodard in 2007 and began working on his personal projects with her help and support. Here are some quick facts about the Youtuber.

Real Name Aaron Marino
Known As Alpha M
Date of Birth May 19th, 1976
Age 45 years
Zodiac Sign Taurus
Place of Birth Georgia, United States
Current Place Philadelphia, United States
Nationality American
School Walton High School, USA
Graduation / College Degree in Business Administration from West Virginia University
Profession Men’s Lifestyle Influencer, Youtuber
Marital Status Married (Wife – Tracey Marino)
Hair Color Black and grey
Eye Color Brown

aaron marino youtube influencer

Number 1 Men’s Lifestyle Influencer on YouTube

This social media influencer currently has a You Tube channel – ‘Alpha M,’ which he started in 2008. Aaron Marino’s YouTube channel has grown to almost 7 million subscribers since then. His wife (then, girlfriend) gave him a professional video camera in 2008, and he began filming movies on men’s grooming, lifestyle, and fashion hacks for this channel.

Aaron Marino’s height and perfect physique places him among the most sought after men around the world. His videos cover a wide range of themes and advice for his customers, including men’s fashion, grooming, style, skincare, and hair care. He further owns the men’s hair care label ‘Pete and Pedro,’ the skincare line ‘Tiege Hanley,’ and the eyewear line ‘ENEMY’ as of now.

His most popular video (on how to choose the best haircut for your face shape) has approximately 8 million views. This youtuber’s audience is highly loyal, and when he promotes a product, they listen. He claims that 95 percent of his skincare line Tiege Hanley’s sales—”$10 million dollars” since its inception last May—have come directly from his advertisements. In all of this, Tracey Woodard, Aaron Marino wife, was a big help behind the lens.

His clients, such as Tailor Store, claim that the You Tube sensation provides the “most bang for the bucks” of any accessible advertising option.

halloween make up

Rise of Aaron Marino on Instagram

Aaron Marino Instagram ID is @aaronmarino and within a span of just a few years, this Internet sensation has amassed a follower base of over 707k. Aaron stepped into this arena after grabbing all the big success with his Youtube channel.

Even here, you can see him sharing some handy Men’s grooming, fashion and styling tips with his follower base. His recent Insta post titled ‘Dominate social situations’ garnered more than 11k likes and hundreds of comments within 3-4 days.

View this post on Instagram

A post shared by Aaron Marino (Alpha M.) (@aaronmarino)

This popular Youtuber has so far created 2080 posts on his Instagram account. Currently, he attracts almost 9k likes on average on each of his Instagram posts. Furthermore, these posts bring along more than 70 comments on average from his global follower base. Besides, he earns between $803-$1376 per post on his Instagram account.

All the Businesses Under Aaron’s Umbrella

Aaron Marino has come a long way from publishing his first Youtube video in 2008 to establishing four successful entities under his name and providing the male style guide to everybody. Tracey Woodard, his wife, has been a big help to him in order to launch several successful brands. Over the past twelve years, he has successfully launched multiple businesses including Tiege Hanley (www.tiege.com), Pete & Pedro (www.peteandpedro.com), ENEMY Sunglasses (www.enemy.com), and more.

Tiege Hanley

Aaron Marino laid the foundation of Tiege Hanley with the sole motive of offering affordable yet high-grade Men’s skincare products. According to Aaron, men’s skincare is complicated, expensive, and perplexing, so the Tiege team wanted to create something completely different and unique.

Yet, one of the things he needed to figure out was what his customers, mainly the modern American male wants and needs. As of now, this label has carved its own niche in the global Men’s grooming products industry.

The website also has an Instagram presence with the id @tiegehanley. Here, you can walk through all the high quality products marketed and distributed by Aaron Marino and team. Currently, the Insta page of the label has more than 42k followers.

Aaron marino brands

Enemy Eyewears

Enemy was founded with the goal of providing the highest-quality sunglasses at a lower price than any designer line. Aaron knew that sunglasses are an easy way to rapidly boost your look, but he struggled to locate a pair of high-quality, badass sunglasses that weren’t too expensive.

He then began spending $300+ on sunglasses under the mistaken belief that a higher price tag equaled higher quality, only to realise that a higher price tag does not always equal premium quality.

This Youtuber set out to make high-quality sunglasses for less than $100, and he succeeded. Currently, via his brand-Enemy, he sells directly to consumers, eliminating all of the extra, needless charges you pay for other companies on the market. Besides, he uses the highest quality materials, from Zeiss Optic lenses to Italian Acetate for a luxury finish.

The Eyewear line also has an Insta account with @enemyshades and has more than 19k followers there. You can find Aaron Marino posting here about all the latest shapes and models launched by this prominent eyewear line. Besides, one can shop for stylish Aaron Marino sunglasses at a really affordable price on this website.

Enemy eyewear

Pete & Pedro

Aaron Marino launched Pete & Pedro to offer best quality Men’s grooming products at reasonable prices. While being an image consultant, Aaron really struggled to find a good quality Men’s grooming product in the US market.

He admitted the same during an interview to one of the famous online magazines. As per him, “I require a product that every man uses. And, based on my experience as an image consultant, I knew that average men were always in need of a good hair product.”

“They’d have great clay, but terrible pomade. They’d have a great forming cream, but their clay would be terrible, and so on,” Aaron clarified the situation. There were winners in each category of men’s grooming products, but they all fell short in other areas.

As a result, Aaron decided to establish his own business selling men’s hair products.”My first order was 96 units of five different products when I first started,” Aaron explained.

Currently, the label has proved its prowess in the global market and is all set to dethrone other rival brands in the same league. Besides, via their Insta account @peteandpedro, Aaron Marino is making sure that the efficacy of these high grade products are marketed in the best manner possible.

Pete and Pedro

Stubble Buddy

Stubble Buddy is a sister company of Pete & Pedro – an Aaron Marino company. That said, the idea to kick start this brand occurred to Aaron Marino spontaneously, as do most brilliant ideas.

He spent years trying to find a solution to an age-old problem after receiving that evil looks from his better half, Aaron Marino wife, for not cleaning up his stubble and manscaping mess. Eventually, it led to the creation of one of the most sought after Men’s style and grooming brand.

This line currently has an Insta presence with the id @stubble.buddy and has almost 1k followers there. Additionally, you can have a sneak peek here at all the latest Aaron Marino’s haircut and Hairstyling tips.

men's number 1 lifestyle influencer

The Alpha M. Podcast

The Alpha M. podcast by Aaron Marino is aimed towards sharing all of his key tips and tricks in regards to Men’s grooming and Styling to millions of people across the globe. Aaron has over 6.5 million YouTube subscribers as a result of his weekly videos, and he hopes that this Podcast will come as another method to serve his fans with important lessons.

In most of his podcasts and episode, the entrepreneur focuses on the self-improvement aspects of his content while also allowing you to hear more of his business ideas that he doesn’t discuss very often. This is a great opportunity for his fans to put on their headphones and listen to the content and all those tips on how to feel their best every day.

Men’s Fashion and Style – Alpha M. Shares Tips Through Several Platforms

This stylist is here to make every man, the best version of himself. Via his social media platforms and along with backend help from Tracey, he is assisting every man out there with the most handy and helpful fashion and style tips. Here, we have compiled a hand-picked list of the key tips by Aaron Marino to instantly enhance your look:

  • Purchase a stylish pair of socks.
  • Get a new belt.
  • Make your shoes sparkle.
  • Match the color and texture of the belt and shoes’ leather.
  • Invest in a new, tailored white shirt that is fresh and tidy.
  • Tuck in a pocket square in that jacket you’re wearing.
  • Try out the Alpha Bounce to find the perfect pair of jeans.
  • Go for a solid tie to keep things simple.
  • Go for a customized suit.
  • Outside of blue, grey, white, and black, try a burst of color you wouldn’t ordinarily choose.

In one of his recent Instagram posts, Aaron Marino talked about the relevance of a Hoody as a Wardrobe essential. In a similar post with more than 12k likes, he shared some handy tips to make even a normal T-shirt look cooler.

Aaron Marino – Bodybuilding and Fitness

Besides Men’s styling, this fitness influencer has further helped his fans and followers with some essential health and fitness tips. Aaron Marino’s bodybuilding tips focus on the fact that a person must embrace health mentally: exercising, eating right, and taking care of themselves emotionally.

On his fitness page of AlphaM.com, he has spoken about a list of Bodybuilding and Fitness related aspects. While a few of the posts talk about the significance of a protein-packed diet, others mention some handy gym tips to achieve a lean physique.

Aaron Marino – Net Worth & Earnings Estimates

The Youtube star has five different sources of income, including his brands. The first, and the most well-known, is YouTube. He has applied for its Partner Program and began earning money from ad income.

That takes us to Aaron’s second source of income: MENfluential Media, an advertising business he co-owns with two other partners. Then there’s his Pete & Pedro business, which distributes hairstyling and shaving products for guys. Aaron refers to his company as “his baby”.

Then there’s Aaron’s skincare line, Tiege Hanley, which he operates with three other people. As per Aaron, “every guy deserves excellent skin.” They sell cleansers, soaps, scrubs, and moisturizers. According to him, out of all Aaron’s enterprises, this one generates the biggest money (not profit). Last but not least, Aaron’s eyewear firm, Enemy Eyewear also brings up some good amount to his Net worth in 2021.

The entrepreneur reinvests most of his revenues into his multiple businesses every month. He’s also experimenting with real estate and angel investing. According to all these estimates, Aaron Marino’s Net worth 2021 is approx. $10 million.

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