Elena Perminova, popularly known as Lena Perminova to friends, is a Russian fashion model. This street-style star and Russian billionaire Alexander Lebedev’s wife is known for her impeccable style and taste. She is the modern day It girl, who has wooed millions of fans across the world.
Her milky skin makes her appear as a woman who just came out from a fairy tale setting. But her journey from rags to riches is note worthy. Today, due to her epic sense and judgement of fine clothes, this girl is the face of multiple brands and companies.
Lena Perminova had to go to jail when she was 16 years of age. But after her rescue, she came back strong and is now growing consistently on social media and everywhere else too. Most of the people keep wondering what is Lena Perminova’s story. Why did she go to jail, and how was she rescued. Read on to know all about her and her personal life facts.
Wiki and Quick Facts
She had very humble beginnings while growing up in Siberia in a simple family. Perminova, who is now an ambassador for Chanel, recalls Siberia as “not bad but very cold.” She is very fond of collecting books, mostly reading Mikhail Bulgakov novels, and has a huge collection of the same at her home as well.
Elena also enjoys gardening or working out on her days off. She works out regularly, mostly doing pilates, weight training, and pole dancing. Lena is also a huge fan of French actress Brigitte Bardot and loves to watch her movies.
Modeling is another area of which Elena is very fond of. And given her charismatic looks, this girl brings that amazing glare to each of her photoshoots.
Here are some more facts about the street style star, Lena Perminova, which a lot of people have been curious to know.
|Date of Birth||September 1, 1986|
|Place of Birth||Berdsk, Siberia, Russia|
|Hobbies||Traveling, Modeling, Work Out|
|Profession||Fashion Model, Businesswoman|
|Graduation||Degree in Economics, Moscow State University|
|Husband||Russian billionaire, Alexander Lebedev|
|Net Worth||More than $1.5 Million|
Career and Business Aspects of Lena Perminova
Lena has been fond of fashion designing ever since her childhood. Even though she went on to study Economics from the Moscow State University, she stepped into the fashion world after growing up.
Perminova dyed her hair blue at the age of 9, and even created her own version of fashion denims by gluing rhinestones to her old pair of jeans. That DIY sense, combined with her intuitions, turned Elena Perminova into the style mogul of today, where she now runs her own businesses in the same industry.
My Happy Archive
Through this business, Elena is selling some clothing items from her own wardrobe. Her aim is to give new owners to some of the beautiful clothes she has. Lena Perminova believes in sustainable style and she is working towards the same through this new initiative.
From her wardrobe, people can get hands on some of the latest brand clothes as well some rare items from her old collections. You can view the collection on its Instagram page. The delivery takes place throughout the world.
Len and Grechka Bakery
Together with her husband, Elena launched a healthy bakery in the UK, which also caters to the home delivery of fresh bread. Len and Grechka bakery sells fresh, vegan loaves anywhere in the country.
This bakery initiative is taken to offer more and more British people a vast choice of breads and crisps. Proper attention to nutrition is also given in this bakery, thereby allowing people to make an informed decision for their health.
Besides these businesses, Elena is also helping her Russian oligarch husband Alexander in his business. Elena Perminova’s husband is the owner of popular British newspapers, Independent, and Evening Standard.
Lena Perminova Wedding – More About Her Husband and Baby
Elena Perminova is the wife of Russian billionaire and politician, Alexander Lebedev. She met this billionaire and media magnate when she was 16 years old. From a background of rags to entering the world of riches, Elena Perminova’s husband introduced her to a whole new world of privileges.
Being a famed princess, their wedding affair was also extremely grand. Many people attended Alexander Lebedev and Elena Perminova’s wedding held in July 2005, and some even remember the occasion today very fondly. Though their age gap is huge, with 27 years of age difference, their chemistry is cherished by many. Alexander Lebedev and Elena Perminova have 2 houses, one in Moscow, Russia and one in London, England, due to their businesses spread out in both the countries.
People who knew Elena Perminova before her marriage, might not even recognize the It girl today all because of her day to day wardrobe and popular style hits. As of today, the couple are the happy parents to 4 children – 3 sons and 1 daughter. And despite being a wonderful and dedicated mother to 4 small children, she is still a charming beauty model as can be seen through her social media. Elena actively attends fashion shows and events all over the world including Paris, London, and leads a very active lifestyle.
- Nikita Lebedev (Born on June 17, 2009)
- Egor Lebedev (Born on November 14, 2011)
- Sasha Lebedev (Born on May 15, 2021)
- Arina Lebedeva (Born on April 7, 2014)
After her recent pregnancy, she came back to her pre pregnancy look very soon, all due to her strict gym and workout routine. Elena Perminova’s diet plans have also helped her throughout her life to achieve and maintain that beautiful figure even after pregnancy.
Why did Elena Perminova go to Jail?
Elena was 16 years old when a bad news boyfriend came in her life. Very soon, she became involved in Russian club and discos. She was charged with drug possession, and arrested and sentenced to six years in jail shortly after. Lena was reportedly found selling ecstasy and drugs which made a huge case at that time.
It was then when Alexander came in her life like a god sent angel. Alexander Lebedev, the then member of the Russian parliament, came to her rescue and thus started their love story. Soon after her rescue, Elena’s popularity also started soaring, where now, she has become the international style star as known to the world.
Stepping into the Fashion World & Brand Promotions
Perminova had great outfit fashion sense ever since her childhood. She dreamed of becoming a walking model from a very early time. Her choice of clothing and her stature as the wife of Russian businessman already got her into a lot of limelight in Russia. Very soon, major fashion brands and companies started flocking around the model for their brand promotions as well.
Elena Perminova made her international level fashion debut in 2008, where she donned the Rodarte sheath in CFDA event. No wonder she now enjoys a grand following of more than 2 Million on Instagram.
Out of all the designer brands and companies Elena is a brand ambassador of, one of them is Chanel. Her social media popularity has also made her one of the popular faces on Vogue Magazine. She had even made the cover of the popular global magazine, Guilty Pleasures, when she was very young.
Despite being the face of multiple high-end designers and brands, and her stature as one of the famous Russian wives, she is not much into shopping only the labels. She is as happy shopping in Zara, as she would shop in Louis Vuitton.
She had recognized the importance of having a distinct personality right since her childhood. According to her, you’ll be lost in the crowd if you don’t have one.
Growth of Lena Perminova on Instagram
Elena Perminova has become a style icon of today, having an army of followers behind her, partly due to her amazing outfit collection. Her instagram account has more than 2.3 M followers, who keep a keen eye on her every fashion style and life happening.
Most of her Instagram posts feature her beautiful portraits in the gorgeous gowns and outfit selections. Through her social media, she has made it absolutely clear that she is the rising beauty queen of the world. Elena can easily pull off styles which most of the people can’t even dream of. Her photogenic looks and street style creativity has infatuated millions of people from across the globe.
Connect on Social Media
The Russian It girl is a huge walking sensation not only in Russia, but the whole world. But she is not very active on many social media platforms. You can connect with Lena Perminova through her Instagram profile – @lenaperminova